About
This Program is designed for marketing professionals looking to master the strategic and tactical elements of creating effective demand generation campaigns in business-to-business contexts. Through a realistic work scenario case study, participants will analyze performance data, develop multi-channel strategies, and make data-driven decisions that drive qualified leads and accelerate the sales pipeline. By completing this program, you'll develop the analytical skills and strategic thinking required to excel in B2B demand generation roles, balancing both creative campaign development and rigorous performance analysis.
You can also join this program via the mobile app. Go to the app
Overview
Group Discussion
This program is connected to a group. You’ll be added once you join the program.
