Our Platform is built as a two-part experience for skill building: the main MCB Hub and MCB.AI
The main hub offers expert-designed online programs with audio walkthroughs, resources, and community discussion. MCB.AI lets you generate personalized cases on demand and practice with AI tutoring, live interviews, and learning tools. Together, they help marketers master data-driven thinking, experimentation, and real-world problem solving.
Explore Our Core Focus Areas
Marketing Data Analytics
Learn how to interpret marketing data, diagnose performance issues, and turn metrics into clear, actionable decisions.
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Channel Strategy & Optimization
Practice prioritizing channels, allocating budgets, and making tradeoffs based on performance signals and business goals.
Experimentation & Modeling
Design experiments, test hypotheses, and use models to understand what actually drives marketing outcomes.
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Marketing Automation & Systems
Build repeatable workflows using automation and AI, turning ideas, prompts, and insights into scalable marketing systems.
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Community & Ongoing Resources
Marketing Case Bootcamp brings marketers together around shared practice. Through group discussions and community spaces, you can exchange perspectives, learn from peers, and refine how you explain your thinking. The platform also offers a growing library of resources including podcasts, case libraries, and written insights, to help you stay current as marketing, data, and AI continue to evolve.
